Frontiers
Since 2021, I have played a key role in evolving the Frontiers corporate image, contributing strategically and hands-on across digital, print, and experiential touchpoints. I focus on building scalable systems, leading processes, and innovating workflows that help design operate efficiently in a fast-paced, research-driven environment.
As a team lead, I have guided designers across brand and outreach verticals, driving cross-collaboration and process improvements. My work includes art-directing a new illustration style for Frontiers for Young Minds with FourPlus, designing and automating the annual Impact Campaign system, overseeing flagship editorial products such as Frontiers in Science, and contributing to globally relevant live events, including the Science House at the World Economic Forum in Davos, the Frontiers Planet Prize, and the Frontiers Forum.
Below, you can read an overview of my most impactful contributions at Frontiers. For an overview of all projects, you can also check out Frontiers Design Behance page.
At Frontiers, the mission to empower society through open science translates into a design culture that balances structure and flexibility, speed and quality, collaboration and innovation.
Automating digital design for quality and efficiency: Frontiers impact metrics campaign
+ Art direction, leadership, design innovation
Over the past four years, I have led the design and production of the annual Impact Campaign: a large-scale, data-driven communication campaign involving our +250 journals and aimed at leveraging brand awareness and drive submissions.
The core challenge is speed and quality at scale: when data is released, thousands of assets must be produced and distributed within 24-48 hours, with a fresh new visual style each year. To address this, I have designed and refined an end-to-end AI-automated production system that aligns digital marketing optimisation, brand consistency, and evolving technology.
As part of the same annual Impact Campaign, I designed and maintain a custom Figma plugin that powers our automated banner production system — not as a developer, but as its product owner, working in direct partnership with Claude as my engineering counterpart that turns raw spreadsheet data into finished banners automatically.
The core challenge is that the campaign's data shifts in small ways every year: journal info get updated, spreadsheets arrive formatted slightly differently, new banner styles and formats get requested mid-cycle. None of this can be allowed to slow down a 24-hour manual production window.
Through a close, ongoing collaboration with Claude, described in plain language and tested against real files before anything reaches the live campaign, the plugin has grown to catch and fix messy data on its own, apply brand colours and layouts without manual upkeep in Figma, based on a series of finely crafted components, and take on entirely new banner formats within a single working session.
This way of working means I keep full creative control over a fairly complex system, without needing a dedicated developer on the team. Thanks to it, a bug found today is fixed today, and a new idea can go from a quick conversation to a finished feature the same day, keeping the tool as fast and adaptable as the campaign it serves.
From digital to live action:
Frontiers world-class live events
+ Art direction, spatial design, project management
Live events are a key expression of the Frontiers brand, translating research and policy into high-impact, real-world experiences. To mention some:
Frontiers Forum Live 2023 – Montreux, Switzerland
Flagship global forum connecting scientists, policymakers, and industry leaders.
Frontiers Planet Prize 2023–2026 – Vilars, Switzerland
Multi-year international prize celebrating breakthrough research in planetary health.
Frontiers Science House – World Economic Forum 2026 Davos, Switzerland
Immersive pop-up space translating science for global decision-makers.
During my time at Frontiers I have contributed to and led the design delivery of multiple large-scale international events, working across digital, print, motion, and spatial design in close collaboration with senior leadership and a broad network of internal and external stakeholders.
These projects typically include a dedicated event identity, digital registration platforms, global digital marketing campaigns (social and Google Ads), video content and storyboarding, immersive spaces, and a wide range of print and on-site materials. A critical component is the full redesign of presentation decks for scientists and global leaders, ensuring clarity and consistency for speakers including Nobel Prize winners, lead researchers, and figures such as Al Gore and Ban Ki-moon.
I often act as the connective layer between leadership, designers, motion teams, scientists, and external partners. While curating the digital experience, I also support overall creative direction and print execution. To manage scale and complexity, I help structure workflows and project management systems (including Jira boards, speaker guidelines, and reusable templates) enabling us to track high volumes of presentation updates, streamline feedback, and deliver under tight deadlines. On selected occasions, I have also contributed as a photographer for internal events.